Hi, I’m the founder of Kraken Clarity - a brand fueled by a lifelong passion for adventure, the ocean, and the wild places that inspire us.

I’m a certified divemaster and ex-British soldier, someone who’s swapped combat boots for dive fins but never lost the drive to push limits. My travels have taken me from the coral reefs of the Red Sea to North American ski slopes, and from the back of a motorcycle on winding mountain roads and hiking to the foot of the world’s greatest peak at Everest Base Camp. Whether I’m diving, skiing, hiking, or riding, I’m always chasing the next horizon.

Wildlife has always been at the heart of my adventures - a passion I share deeply with my wife, Tegan (lovingly known a 'Tegan the Vegan’). Her love for the planet and all its creatures helps shape Kraken Clarity’s commitment to creating products that are not just high-performing but also responsible.

And the orange? That’s inspired by the bright California Garibaldi, a small but striking fish that’s become the symbol of our coastal home and reminder that boldness comes in all sizes.

At Kraken Clarity, we’re here for the explorers, dreamers, and anyone who believes that planet is worth both discovering and protecting.

Elliott